![]() Cleverly, each track is tagged so that you can see whose tastes influenced that contribution to the mix.įamily plans account for nearly 50 percent of all subscriptions on streaming music services, though it’s hard to say just how many of these plans are being used within each company’s definition of “family.” Spotify’s Duo might be the company’s way of curtailing plan abuse with a carrot instead of a stick. When you listen to it, you can adjust the mood level, from “standard” to “chill” or “upbeat,” and Duo Mix will respond with an appropriately altered set of picks. As you might expect, it’s an algorithmically chosen set of tracks that reflects a couple’s common music tastes. One perk to being a Duo member, other than the cost savings, is access to a custom Duo Mix playlist. If you choose, you can share your playlists with your partner, or keep them private. The accounts remain separate from a favorites, downloaded music, and recommendations point of view, but there’s only one monthly invoice, which gets sent to the member who issued the invite. To join Duo, an existing premium member simply invites another person to join them as their Duo partner. Spotify has used some aggressive tactics in the past to prevent members of its family plan from abusing the definition of “family,” and clearly doesn’t want to see mere friends take advantage of the Duo plan as a way to avoid paying for individual memberships. The only special requirement for enrolling in Spotify Duo is that both members must prove they live at the same address. The plan costs 12.50 euros ($14 U.S.), which is more than an individual plan (10 euros, $11.25), but less than an all-out family plan (15 euros, $16.85). It was first spotted in Ireland, but is apparently available in Colombia, Chile, Denmark, and Poland too. Spotify appears to be toying with the idea of offering two people who live at the same address the ability to sign up for a joint premium subscription, which it’s calling Duo. ![]()
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